Billed in Brazilian reais, no commitment. Start free and change plans anytime.
For you: plans for your personal account, paid with your cards.
To get to know Luma, at no cost
Included:
≈ $6.32/ month
For everyday use with Luma
Included:
≈ $12.25/ month
For people who use Luma all day
Everything in Essential, plus:
≈ $19.15/ month
For heavy use, without worrying about limits
Everything in Pro, plus:
Usage doesn't roll over: the weekly limit resets every 7 days and the monthly one at each plan renewal.
Prices in Brazilian reais (R$) — you're charged in BRL. The amount in your currency is an estimate.
| FreeR$0.00/mo | EssentialR$32.99/mo | ProR$63.99/mo | EliteR$99.99/mo | |
|---|---|---|---|---|
| UsageHow much you can use and who uses it with you. | ||||
| Usage (weekly and monthly limit) | To try it out | Everyday | ~2× Essential | ~3× Essential |
| Seats included | 1 | 1 | 1 | 1 |
| No commitment | ✓ | ✓ | ✓ | ✓ |
| ModelsLuma's chat modes. | ||||
| Echo — fast, for everyday use | ✓ | ✓ | ✓ | ✓ |
| Nova — complex tasks | — | ✓ | ✓ | ✓ |
| Atlas — hardest challenges | — | ✓ | ✓ | ✓ |
| FeaturesChat is the foundation; Agents and Luma Call are the advanced level. | ||||
| Luma Call: calls and WhatsApp (via Geekapps Post) | ✓ | ✓ | ✓ | ✓ |
| Chat with web search | ✓ | ✓ | ✓ | ✓ |
| Agents and workflows | ✓ | ✓ | ✓ | ✓ |
| Documents, spreadsheets and presentations in the chat | ✓ | ✓ | ✓ | ✓ |
| Published sites with a link | ✓ | ✓ | ✓ | ✓ |
| Browser games | ✓ | ✓ | ✓ | ✓ |
| Image and video generation | ✓ | ✓ | ✓ | ✓ |
| Integrations (Google, Microsoft, Slack, MCP) | ✓ | ✓ | ✓ | ✓ |
| APIPublic /v1 API, OpenAI-compatible. | ||||
| API access with a key | ✓ | ✓ | ✓ | ✓ |
| Requests per minute (chat, agents, workflows) | 20 | 20 | 20 | 20 |
| Active API keys | 20 | 20 | 20 | 20 |
| BillingHow and by whom the plan is paid. | ||||
| Who pays | — | You | You | You |
| Cards used | — | Your account's | Your account's | Your account's |
| Billing currency | — | Brazilian real (R$) | Brazilian real (R$) | Brazilian real (R$) |